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| Best Seller  | e.l.f. Cosmetics Liquid Glitter Eyeshadow In Dirty Martini - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Expert Liquid Liner In Charcoal - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide,... ... more | go to store |
| Best Seller  | e.l.f. Cosmetics Expert Liquid Liner In Jet Black - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide,... ... more | go to store |
 | e.l.f. Cosmetics Camo Liquid Blush In Pinky Promise - Vegan and Cruelty-Free Makeup What it is: A long-lasting liquid blush in Pinky Promise that delivers a high-pigment pop of color to cheeks with a dewy finish.Why you'll love it:Long-lasting liquid formula delivers high-pigment color in cool pinkLightweight formula with a soft, dewy... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Lavender Daze - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In White Out - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics Bite-Size Eyeshadow In Truffles - Vegan and Cruelty-Free Makeup What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.Why you'll love it:High pigment eyeshadow with blendable colorMix of 4 matte and shimmer shadesSmooth, creamy applicationIdeally sized for application and... ... more | go to store |
 | e.l.f. Cosmetics Eyeliner Brush - Vegan and Cruelty-Free Makeup Refined, gentle brush tip perfectly reaches the inner and outer lash line for ultra thin and smooth application. This eyeliner brush works perfectly with wet or dry formulations for a variety of lasting looks.All e.l.f. professional makeup brushes have... ... more | go to store |
 | e.l.f. Cosmetics No Budge Precision Eyeliner In Bubblegum - Vegan and Cruelty-Free Makeup What is it: A long-lasting cream eyeliner with an ultra-fine tip to create precise graphic eye looks with big color payoff.Why you'll love it:Long-lasting, smudge-resistant creamy formula.Micro-fine tip ensures precise application.Glides on smoothly... ... more | go to store |
 | e.l.f. Cosmetics Precision Dual-Sided Eyebrow Brush - Vegan and Cruelty-Free Makeup This dual-sided eyebrow brush has a brush to shape brows into place and an angled brush to sculpt and fill in the brow. The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help show exact... ... more | go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Nude Rose Gold - Vegan and Cruelty-Free Makeup New and improved! Packaging May Vary. What is it: A 10-color, highly pigmented eyeshadow palette in a range of easy-to-wear shimmer and matte nude and rose gold shades.Why you'll love it:10-piece eyeshadow palette featuring shimmery rose gold shades... ... more | go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Need It Nude - Vegan and Cruelty-Free Makeup What it is: A 10-color, highly pigmented neutral eyeshadow palette in a range of easy-to-wear shimmer and matte shades.Why you'll love it:10-piece nude eyeshadow palette featuring a range of pinks, golds, and browns in matte and shimmer finishesFive... ... more | go to store |
 | e.l.f. Cosmetics Fluffy Eye Blender Brush - Vegan and Cruelty-Free Makeup This fluffy blender brush blends eyeshadow with ease and can also be used to set concealer with powder. The soft bristles blur the edges of eyeshadow for a soft- focus effect. This cruelty-free brush is made with 100% animal hair-free, synthetic... ... more | go to store |
 | e.l.f. Cosmetics No Budge Cream Eyeshadow In Wildflower - Vegan and Cruelty-Free Makeup What is it: A 3-in-1 cream eyeshadow, primer, and liner that delivers crease-resistant color and stay-put power.Why you'll love it:Multi-use product triples as an eyeshadow, primer, and linerEasy-to-apply, creamy formulaDelivers blendable, long-lasting... ... more | go to store |
 | e.l.f. Cosmetics Wide Tapered Eyeshadow Brush - Vegan and Cruelty-Free Makeup What it is: A multi-use eyeshadow brush with an angled tip for both all-over and precise color application.Why you'll love it:Multi-tasking eyeshadow brush Wide sides evenly and smoothly sweep color across eyelidsAngled tip allows for precise color... ... more | go to store |
 | e.l.f. Cosmetics Ultimate Eyes 5 Piece Brush Collection - Vegan and Cruelty-Free Makeup Create your favorite eye looks with this 5 piece eye brush set.Set Includes:Contour Brush: Synthetic, soft haired brush helps provide extra definition and adds depth close to the lash line and in the corner of the eye. Can be used with wet or dry... ... more | go to store |
 | e.l.f. Cosmetics Liquid Glitter Eyeshadow In 24K Gold - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Liquid Glitter Eyeshadow In Flirty Birdy - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Liquid Glitter Eyeshadow In Disco Queen - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Liquid Glitter Eyeshadow In Mermaid Shimmy - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Liquid Glitter Eyeshadow In Black Magic - Vegan and Cruelty-Free Makeup What it is: Allure Best of Beauty award-winning Liquid Glitter EyeshadowWhy we love:Allure 2020 Best of Beauty Award Winner!Quick drying, long-lasting, gel-base formulaInfused with multi-dimensional glitter and pearlsFormulated for comfortable wear and... ... more | go to store |
 | e.l.f. Cosmetics Highlighter Brush - Vegan and Cruelty-Free Makeup 2019 Allure Best of Beauty Award Winner!A slim, tapered highlighter makeup brush designed for precision highlighting on the cheekbones and brow bones to achieve a strobing effect. Perfect for using with a highlighter to achieve an illuminating glow, or... ... more | go to store |
 | e.l.f. Cosmetics No Budge Matte Shadow Stick In Stellar - Vegan and Cruelty-Free Makeup What is it: A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish.Why you'll love it:Our fan-fave No Budge Shadow Stick, now in new shades with a matte finish!Creamy, blendable eyeshadow formula applies... ... more | go to store |
 | e.l.f. Cosmetics No Budge Matte Shadow Stick In Lava Lamp - Vegan and Cruelty-Free Makeup What is it: A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish.Why you'll love it:Our fan-fave No Budge Shadow Stick, now in new shades with a matte finish!Creamy, blendable eyeshadow formula applies... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Film Noir - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Bluebird - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Dark Envy - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Caffeinated - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics Lash it Loud Travel Size Mascara - Vegan and Cruelty-Free Makeup What is it? A mega volumizing mascara that helps your lashes look fuller, bolder and longer than ever.Why we love?Travel-friendlyAchieve mega volume lashes instantlyFormulated with intensely rich pigments for bolder than ever lashesFlexible, silicone... ... more | go to store |
 | e.l.f. Cosmetics Small Smudge Brush - Vegan and Cruelty-Free Makeup This synthetic haired eye brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Creates detailed pin-pointed color application. - Great for blending in eyeliner and shadow to create a... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil In Blonde - Vegan and Cruelty-Free Makeup What it is: A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill and define brows with smudge-resistant results.Why you'll love it:Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil In Auburn - Vegan and Cruelty-Free Makeup What it is: A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill and define brows with smudge-resistant results.Why you'll love it:Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow... ... more | go to store |
 | e.l.f. Cosmetics Volumizing Mascara - Vegan and Cruelty-Free Makeup This mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes. The Vitamin E enriched formula helps boost lashes for a long lasting, dramatic look. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair... ... more | go to store |
 | e.l.f. Cosmetics Eyelash Curler - Vegan and Cruelty-Free Makeup This innovative eyelash curler has a special curved design which angles to suit all eye shapes. The plastic rubber pad applies the appropriate amount of pressure to curl lashes naturally and allows for damage-free heating. Get long-lasting curled... ... more | go to store |
 | e.l.f. Cosmetics Lash 'N Roll Mascara In Deep Brown - Vegan and Cruelty-Free Makeup What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to... ... more | go to store |
 | e.l.f. Cosmetics Clear Brow & Lash Mascara - Vegan and Cruelty-Free Makeup What it is: A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place.Why you'll love it:Clear mascara and brow gel creates a healthy, defined lookWorks as a base under brow pencils and mascaraLong-lasting formulaSlick your... ... more | go to store |
 | e.l.f. Cosmetics Tweezer Trio Kit - Vegan and Cruelty-Free Makeup What is it: The ultimate trio of mini eyebrow tweezers to expertly shape, define, and groom your brows. Why we love:Set of three stainless steel tweezersKit includes a flat top tweezer for removing thicker hair, angled tip tweezer for shaping brows,... ... more | go to store |
 | e.l.f. Cosmetics Lock On Liner and Brow Cream In Medium Brown - Vegan and Cruelty-Free Makeup Voted Best Mass Brow Product by Influenster!2018 Hello Giggles HG Beauty Crush Award Winner!What is it: A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color.Why we love: Multi-functional; use as brow color,... ... more | go to store |
 | e.l.f. Cosmetics Soap Brow In Clear - Vegan and Cruelty-Free Makeup What is it: A firm-hold clear brow pomade that tames and sculpts your eyebrows into place for for the feathery soap brow look you've seen all over social media. Why you'll love it:Lifts, tames, sculpts, and grooms brows into a fluffy finishPerfect for... ... more | go to store |
 | e.l.f. Cosmetics Dual-Pencil Sharpener - Vegan and Cruelty-Free Makeup This convenient Dual-Pencil Sharpener is the essential tool for sharpening pencils of any size to maintain professional and precise application. Two hole sizes fit a range of pencils. The cover captures shavings and allows for easy cleaning. e.l.f.... ... more | go to store |
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