Business & Economics Books › management and marketing of wine

Pre-Owned The Handbook of Integrated Sports Management Marketing and Leadership (Paperback - Used) 0759303754 9780759303751

The Handbook of Integrated Sports Management Marketing and Leadership by Frank E. Cuzzi more

Pre-Owned Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing (Hardcover) 0071357750 9780071357753

If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet this is the kind of book he might write. --Los Angeles Times Packed with case studies and real-world examples Loyalty.com reveals what the latest technology shifts mean to... more

Marketing and Supply Chain Management: A Systemic Approach (Hardcover)

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification it is becoming increasingly essential to... more

Pre-Owned Strategic Marketing Management (Paperback 9780875843100) by Robert J Dolan

9780875843100. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 637. Trade paperback (US). Glued binding. 637 p. Practice of Management Series. Focuses on issues in marketing management and covers such topics as ethical and legal... more

Springer Texts in Business and Economics: Business Project Management and Marketing: Mastering Business Markets (Paperback)

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management inquiry evaluation and proposal preparation pricing and revenue... more

Pre-Owned Strategic Marketing Management 9th Edition Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

CRM (Customer Relationship Management) : The Foundation of Contemporary Marketing Strategy 9780415896573 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Preface to Marketing Management (Paperback) 0078028841 9780078028847

Preface to Marketing Management 15e by Peter and Donnelly is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure... more

Pre-Owned Customer Message Management: Increasing Marketing s Impact on Selling Paperback

In today s complex market product advantage is fleeting. It is no longer what you sell but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that eradicating the disconnect... more

Made Simple: Business Made Simple: 60 Days to Master Leadership Sales Marketing Execution Management Personal Productivity and More (Paperback)

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times this makes them feel lost or worse like a fraud pretending to know what they re doing. It s hard to... more

Pre-Owned Handbook of Business-to-Business Marketing (Elgar Original Reference) (Research Handbooks in Business and Management series) Paperback

9781781005361. Pre-Owned: Good condition. Paperback. Language: English. Research Handbooks in Business and Management series. Intended for professional and scholarly audience. This insightful Handbook provides a comprehensive state of the art review of... more

Routledge Companions in Business Management and Marketing: Routledge Companion to Coopetition Strategies (Hardcover)

As more and more strategic alliances are forged between competitors a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet a global overview... more

Marketing Management: Marketing Management: 8 in 1 Guide to Master Strategy Branding Digital Marketing Social Media Analytics Content Business Development & Mobile Marketing (Paperback)

MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK INCLUDING: 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals Advertising Strategy Marketing Management & Research. 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management... more

Marketing Management: Digital Marketing: 7 Easy Steps to Master PPC Advertising Affiliate Marketing Email Marketing & Online Retargeting (Paperback)

How do you come up with the right digital marketing strategy for your business? How to go about creating the right kind of content with digital storytelling? How does a business go from being virtually unknown into a household name? Digital Marketing... more

Marketing Management: Mobile Marketing: 7 Easy Steps to Master Mobile Strategy Mobile Advertising App Marketing & Location Based Marketing (Paperback)

Are you new to mobile marketing or struggling to get started with understanding the mobile space? Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition? Are your mobile marketing resources... more

Palgrave Studies of Marketing in Emerging Economies: Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (Hardcover)

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised... more

1: Management Sales & Marketing : Whole process of business through management sales & marketing included supply chain (Series #1) (Paperback)

This book is about management for business and sales and marketing also moving trends of marketing through digital media also management of supply chain end to end all process of business with transforms of business utilize new skill for global markets. more

Advances in Marketing Customer Relationship Management and: Cases on Consumer-Centric Marketing Management (Hardcover)

As marketing strategies remain an essential tool in the success of an organization or business the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a... more

Routledge Library Editions: Marketing Marketing (RLE Marketing): The Management Way (Paperback)

Drawing from the behavioural sciences management theory quantitative decision theory and marketing theory this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate... more

Marketing Management: Marketing Analytics: 7 Easy Steps to Master Marketing Metrics Data Analysis Consumer Insights & Forecasting Modeling (Paperback)

Are you new to marketing or struggling to get started with understanding marketing analytics? Do you want to be able to answer questions like - how do our marketing activities compare to the competition? Are your marketing resources properly allocated?... more

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice (Hardcover)

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative... more

Marketing Management: Growth Hacking: 3-in-1 Guide to Master Performance Marketing Growth Mindset Business Development & Growth Marketing (Paperback)

Growth Hacking - 3 Manuscripts in 1 Book Including: Business Development Digital Marketing and Mobile Marketing. 1) BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking Lead Generation Sales Funnels Traffic & Viral Marketing. YOU LL LEARN: - How... more

Marketing Management: Social Media Marketing: 7 Easy Steps to Master Social Media Advertising Influencer Marketing & Platform Audience Growth (Paperback)

How do you build long-term lasting relationships with your customers? What are good tools to communicate instantly back and forth with your customers the same way you would do if you were chatting with a friend? How to allow your business to build a... more

Marketing Management: Influencer Marketing: 3-in-1 Guide to Master Social Media Influencers Viral Content Marketing Mobile Memes & Reels (Paperback)

Influencer Marketing - 3 Manuscripts in 1 Book Including: Social Media Marketing Content Marketing and Mobile Marketing. 1) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising Influencer Marketing & Platform Audience Growth. YOU LL... more

Marketing Management: Advertising Strategy: 3-in-1 Guide to Master Digital Advertising Marketing Automation Media Planning & Marketing Psychology (Paperback)

Advertising Strategy - 3 Manuscripts in 1 Book Including: Marketing Strategy Digital Marketing and Business Development. 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals Advertising Strategy Marketing Management & Research. YOU LL... more

Pre-Owned Glencoe Marketing Series: Retailing (Paperback 9780078614002) by McGraw-Hill

9780078614002. Pre-Owned: Good condition. Paperback. Student ed. Student edition. Pages: 366. 366 p. Illustrations unspecified. The new Glencoe Marketing Series: Retailing focuses on retail marketing management and merchandising. Developed to meet... more

Pre-Owned Social Media Marketing: A Practitioner Guide (Paperback 9798643250623) by Philip Kotler Svend Hollensen Marc Oliver Opresnik

9798643250623. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 232. Trade paperback (US). Glued binding. 232 p. Opresnik Management Guides 14. Ranked among the best marketing/advertisement books in the world by Bookauthority Here... more

Pre-Owned Mission-Based Marketing 2e (Hardcover) 0471237183 9780471237181

9780471237181. Pre-Owned: Good condition. Hard cover. 2nd ed. Language: English. Sewn binding. Cloth over boards. Contains: Illustrations. Wiley Nonprofit Law Finance and Management 238. This book is a direct practical guide that outlines how an... more

Marketing Management: Business Branding: 7 Easy Steps to Master Brand Management Reputation Management Business Communication & Storytelling (Paperback)

Would you like to know how to brand your business and stand out in an already saturated market? Are you thinking about starting a new business but worrying that there are too many competitors? Are you defining your target audience and are unsure about... more

Pre-Owned Global Marketing: Foreign Entry Local Marketing and Global Management (Hardcover 9780072961805) by Dr. Johny K Johansson Johansson Johny

9780072961805. Pre-Owned: Good condition. Hard cover. 4th Revised ed. Language: English. Pages: 647. Sewn binding. Cloth over boards. 647 p. Contains: Illustrations. McGraw-Hill/Irwin Series in Marketing. Johansson s Global Marketing 4/e utilizes a... more

Key Issues in Marketing Management Expanding Disciplinary Space: On the Potential of Critical Marketing (Hardcover)

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and... more

Key Issues in Marketing Management New Developments in Online Marketing (Paperback)

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net... more

New Developments In Online Marketing (Key Issues In Marketing Management) - Tagg Stephen

There Can Be Little Doubt About The Profound Impact That The Internet Has Had On All Aspects Of Business Over The Past Decade. Indeed It Is Now Widely Accepted That We Have Entered A New And Even More Revolutionary Phase In The Development Of The Net... more

Advances in Marketing Customer Relationship Management and: Transcultural Marketing for Incremental and Radical Innovation (Hardcover)

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural... more

Pre-Owned Global Marketing: Foreign Entry Local Marketing and Global Management Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Advances in Business Marketing and Purchasing: Business-To-Business Marketing Management: Strategies Cases and Solutions (Hardcover)

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what... more

Marketing in Emerging Markets: Marketing Management in Turkey (Hardcover)

Emerging market economies have long been a significant driver of global growth and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching... more

New Horizons In Arts Heritage Nonprofit And Social Marketing (Key Issues In Marketing Management) - Bennett Roger

Arts Heritage Non-Profit And Social Marketing Today Comprise Key Components Of The Contemporary Marketing Management Scene. Governments Charities And Voluntary Sector Organisations Throughout The World Are Increasingly Involved In The Development Of... more