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Pre-Owned Services Marketing: Concepts Strategies & Cases 9781285429786 Hardcover 5 edition

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 1285429788 ISBN-13:... more

Pre-Owned Services Marketing: Concepts Strategies & Cases (Paperback 9780357671306) by K. Hoffman John Bateson

9780357671306. Pre-Owned: Good condition. Paperback. 5th edition. Pages: 480. 480 p. Intended for college/higher education audience. Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES... more

Engage Your Brand (Paperback)

Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who get it . Learn what motivates consumers to connect with brands and how to define the... more

The Software Industry (Hardcover)

Based on the economic principles and rules of the software industry this book reveals strategies and business models including cooperation distribution pricing and production. Coverage includes discussion of software as a service and platform concepts. more

Digital Marketing : Cases from India (Paperback)

The book is a collection of short cases which address specific issues on digital marketing like social media marketing email marketing campaign management and analysis digital marketing strategies blogs and others. We have tried to present real... more

Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases 9780078112720 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Best Resumes for College Students and New Grads (Paperback) 1593572387 9781593572389

Louise M. Kursmark is co-author of the Expert Resume series and is president and founder of Best Impression Career Services Inc. in Cincinnati Ohio. Best Impression is a company specializing in resumes and job search strategies for sales marketing... more

The Marketing of the President : Political Marketing As Campaign Strategy 9780803951389 Used / Pre-owned

Using the 1992 presidential election as a case study this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process... more

Pre-Owned How to Really Create a Successful Business Plan: Step-By-Step Guide (Paperback) 0970118171 9780970118172

This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What s your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues:... more

Pre-Owned Services Marketing : People Technology Strategy 9780131879287 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover) 0078029503 9780078029509

Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and... more

Branding for the Public Sector: Creating Building and Managing Brands People Will Value (Hardcover)

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding... more

Services Marketing: People Technology Strategy (Ninth Edition) (Paperback)

Services Marketing: People Technology Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock extensively updated to feature the latest academic research industry trends and... more

Public Sector Strategy: Concepts Cases and Tools (Hardcover)

Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector and examines the psychology underpinning strategic decision-making. Combining knowledge from traditional perspectives with contemporary... more

Master Facebook Marketing : Learn Great Strategies To Make Money From Your Marketing: Establish A Facebook Page For Business (Paperback)

Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts allowing brands to put their products and services in front of a massive audience. In this guideline you will know how to grow your... more

Marketing Concepts and Strategies 0618665536 (Paperback - Used)

Perfect for students of all backgrounds and interest levels Pride and Ferrell s MARKETING 16E combines a thorough overview of essential marketing principles with a visually-engaging reader-friendly presentation. This popular proven text and a full... more

Global Marketing: Strategy Practice and Cases (Paperback)

Global Marketing 3rd edition provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically... more

Innovations in Services Marketing and Management: Strategies for Emerging Economies (Hardcover)

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.... more

Concepts and Controversies in the Management of Change: A Strategy of Change (Paperback)

A Strategy of Change provides a critical appraisal of current ideas about organizational culture total quality management flexibility and excellence drawing upon case material from a wide range of different organizational settings. This practical... more

Cases on the Diffusion and Adoption of Sustainable Development Practices (Hardcover)

Organizations and businesses are applying sustainable development concepts in their management strategies in order to improve and rethink products processes services and policies which will have significant potential to reduce carbon dioxide... more

Social Marketing and Social Change: Strategies and Tools for Health Well-Being and the Environment (Paperback)

How can we facilitate more effective efficient equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change research and case... more

Management for Professionals: Commodity Marketing: Strategies Concepts and Cases (Hardcover)

Commoditization is a major challenge for companies in a wide range of industries and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of... more

Management strategies How Solve Organizational Challanges (Paperback)

This book is concerned how to apply marketing and economy and organizational behaviour theories and concepts to solve actual organizational challenges. I shall indicate some different marketing and economy and organizational behavioural theories or... more

Routledge Advances in Management and Bus Online Place Branding: The Case of Hong Kong (Paperback)

Through an interdisciplinary approach combining the concepts methods and tools in language and discourse studies and insights from marketing and tourism research this book examines the online place branding of Hong Kong one of the most visited... more

Advances in Marketing Customer Relationship Management and: Cases on Consumer-Centric Marketing Management (Hardcover)

As marketing strategies remain an essential tool in the success of an organization or business the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a... more

Experiential Marketing : Secrets Strategies and Success Stories from the World s Greatest Brands 9781119145875 Used / Pre-owned

The most researched documented and comprehensive manifesto on experiential marketing. As customers take control over what when why and how they buy products and services brands face the complete breakdown and utter failure of passive marketing... more

Marketing of Tourism Products : Concepts Issues and Cases

Marketing of Tourism Products : Concepts Issues and Cases more

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

For Sale is a brand new version of Crafting And Executing Strategy by Arthur Thompson and this book is ready for immediate shipment. more

Pre-Owned Thinking Forward: Six Strategies for Highly Successful Organizations (Paperback) 1567932096 9781567932096

Improve operations in the areas that have the greatest impact on care cost and outcomes. This book describes best practices in six critical areas of hospital operations--governance service lines complex case management prevention support services... more

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 9781260735178 Hardcover 23

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases more

Opening A Food Service: Tips For Bringing Your Food To Market Guides For Easy Marketing Strategies: How To Launch A Food Product From Scratch (Paperback)

Bringing your food product to market is not an easy business but it can be done with the right help. Does everyone beg you to bring your crunchy coconut granola to their dinner party? Are your oatmeal raisin cookies always the hit at the church... more

101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms 9780471651109 Used / Pre-owned

101 Marketing Moments offers peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Shows how to build your personal and company business more successfully. Covers the process... more

Pre-Owned Cases in Contemporary Strategy Analysis 9781405124089

he cases in this book have been written specially to accompany the leading strategy text Contemporary Strategy Analysis Fifth Edition (Blackwell 2005). The cases are designed to illuminate the utilization the key strategic management concepts and... more

The Small Business Online Marketing Handbook : Converting Online Conversations to Offline Sales 9781118615386 Used / Pre-owned

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many however don t know where to start when it comes to online marketing.... more

Pre-Owned How Asia Advertises: The Most Successful Campaigns in Asia–Pacific and the Marketing Strategies Behind Them Paperback

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services... more

Pre-Owned Marketing Strategy: Text and Cases (Paperback) 1285073045 9781285073040

Thoroughly revised and updated MARKETING STRATEGY 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage current examples new cases and photographs the sixth edition delivers a... more

Pre-Owned Services Marketing: People Technology Strategy (Hardcover) 0130173924 9780130173928

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The... more

Routledge Advances in Management and Business Studies: Human Resource Management and Internal Marketing (Paperback)

This book explains various key concepts of internal marketing and its relation to human resource management commitment service quality market orientation etc. Various human resource models are insufficient to define internal marketing. Therefore... more